A new community/arts/design/crafts/retail/rehab project was just launched called, Window Dressing. The idea is that vacant storefront buildings in downtown Spokane don’t HAVE to be hideous. The outcome is not only awesome, but meaningful. I stopped by briefly (1011 W. First Ave) to check out the first set up myself and took a few pictures.
Why is Window Dressing so cool? First of all, Ginger Ewing is behind it. She is one of the founders and coordinators of Terrain and a huge part of Global Credit Union’s artistic rebrand this past year through Boom Creative. Ginger is obviously “into” art but we think this particular project is beautiful for an entirely different reason than just the aesthetic appeal. One of our favorite local designers, Eric Smith developed Window Dressing’s brand and logo…another big win. But still, why is this project so neat?
Ideologically this project speaks volumes about where the artistic community is at and where it is willing to go. The streets of downtown Spokane are worth it. Worth the time, money, sacrifice that it will take to brighten them, explore them and make them a better place to experience life. In the long run, this display might be a small gesture, but it shows that Spokane is watching and listening to what other cutting edge communities are doing to rally for the darker more rundown parts of their downtown core.
On the aesthetic end, the collaboration between the artists is quirky and palatable. There’s a little something for everyone in this first display. Colorful illustrations by Tiffany Patterson, minimal modern designs by Eric Smith, expressive urban paintings by Jesse Pierpoint and hand crafted home decor by Chase Halland and Toby Keough. I love the unique collision of artists of different techniques and mediums with pieces big and small.
It might be a while before the project picks up some steam through downtown. But knowing Ginger’s positive track record and intense work ethic, it won’t be too long. I hope small businesses and commercial property owners get on board with this and even seek out Window Dressing to come fill their vacant windows. Only good can comewhen emptiness is filled with art. Support what these people are doing as much as you can. Follow them on facebook, post pics when you walk by or get in touch about being involved! http://www.windowdressing.co/